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It doesn't end with simply getting them to return. Another statistic shows that 70 percent of e-mail users have made a purchase after receiving an e-mail advertisement. Think about the number of sales you could be losing if you don't have your own mailing list.
There is a lot to think about where mailing lists are involved. Although you might be worried about giving the wrong impression when requesting a customer's e-mail address the figures speak loudly. Keep in mind; the people on your mailing list have requested e-mails from you, irregardless of whether they are newsletters, promotions, special offers or updates. These customers have given you their trust and that, in the end, is where your sales originate.
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